SoftCon.PH: The Philippine Software Industry Conference is an international conference by the Philippine Software Industry Association (PSIA) held at Dusit Thani Makati last October 10, 2013. Represented by our very own Alliance Software Inc., executives Mr. Robert Cheng President and CEO and Ms. Pauline Wade HR Director (consultant) as speakers during the plenary and breakout sessions.

SOFTCON.PH is primarily about two things: positioning and the megatrends. It is designed to bring key players together to discuss where the Philippine software industry is globally, in terms of the services it provides, products it creates and the pool of talent it can offer. It is also a venue where speakers and delegates can achieve synergy and share best practices on the adoption of the megatrends dominating the global information technology (IT) industry today, as stated in the conference's theme this year "Monetizing the Software Megatrends: Cloud + Mobile +Social + Big Data."

Moreover, the Philippines' software industry including startups will play a big role in the Megatrends, according to the Philippine Software Industry Association (PSIA) president Joey Gurango. He said that there are not enough tech start-ups for the Philippines to reach the tipping point for Filipino software products to significantly affect the country's economy, thus we must encourage more of these start-ups.

In answer to this, PSIA has already started reaching out to young people with innovative ideas through its campaign. is a software incubation products group led by start-up founders and leaders in the software industry. Its aim is to foster and accelerate the development of the Philippines's start-up eco-system with notable results indicated in its start-ups, with some listed below:

Alliance, through its executives, has already mentored a few start-ups and will continue to encourage more in the future. PSIA's goal is to be a 5-billion dollar industry by 2016,” Joey adds, which Alliance plans to be a key contributor.

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